The continued growth of the tween beauty trend brings with it concerns regarding the influence of social media on encouraging unnecessary purchases of beauty products for children, potentially harming their skin. Products containing exfoliating acids such as glycolic acid and lactic acid, while beneficial for adults addressing issues like anti-ageing and acne, may not be suitable for the delicate skin barrier of young children, leading to sensitivity issues.
Over the forecast period, local consumers will continue to favour natural formulations, reflecting consumers' ongoing preference for organic and chemical-free products. Competition will increasingly revolve around messaging campaigns, with brands focusing on transparent communication regarding their product formulations.
Despite a marginal value sales decline within baby and child-specific products in 2023, e-commerce has potential for expansion over the forecast period. The pandemic has significantly influenced consumer behaviour, leading to a widespread adoption of online shopping habits.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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