Baby and child-specific products is expected to see moderate growth in value terms (at constant 2024 prices) over the forecast period. However, this growth is expected to be slower than that seen over the review period.
The use of natural ingredients will likely become an increasingly important feature of baby and child-specific products over the forecast period, as consumers are becoming increasingly cautious about what products the use on their children. There is a perception among consumers that products that use natural ingredients will be inherently safer for their children and some are willing to pay a premium for this reassurance.
Demand for baby and child-specific products is expected to decline due to an ageing population and fewer children being born. Nonetheless, products with uses beyond the intended demographic could still find some success in the market.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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