Baby and child-specific products is expected to see modest value growth in Spain over the forecast period. Much as happened in 2024, the performance of baby and child-specific products is set to be influenced by two key factors in 2025.
As was seen in 2024, with the launch of Keko New Baby by the well-established local payer, Briseis, new brands are set to enter the category in the forecast period. Keko New Baby focuses on creating “natural products” and the forecast period is expected to see new product developments place a particular emphasis on the natural, organic, and vegan segments.
An ongoing prospect is the need for players in baby and child-specific products to expand their ranges to older children and even teenagers. During the forecast period, children are expected to have more influence in day-to-day purchasing decisions, and this is likely to extend to the products they use in their personal hygiene routines.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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