Current value growth of baby and child-specific products is expected to remain steady during the forecast period, due to an increased emphasis on health and wellness. Although the birth rate is declining, parents are becoming more resourceful and willing to invest in high-quality products for their children.
Innovation in children’s products is anticipated to increase, emphasising the combination of functionality and fun. Items such as bath bombs containing toys or cosmetics inspired by popular children’s franchises are likely to experience substantial growth.
As environmental concerns gain prominence, sustainability will assume a larger role in baby and child-specific products. Parents are increasingly prioritising eco-friendly products, and well-known brands are responding to this demand by adopting sustainable packaging and natural ingredients.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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