The declining birth rate in Belgium will dampen demand for baby and child-specific products over the forecast period. Retail volume sales will remain under pressure as the overall consumer base declines.
Baby and child-specific sun care is likely to remain dynamic during the forecast period, mainly due to the anticipated hot weather during spring and summer, and the growing awareness among consumers regarding the dangers of sun exposure. Despite financial constraints in the first half of the forecast period, parents are expected to prioritise spending more on high-quality, health beneficial products for their infants and children in this category.
Amid the growing consumer awareness of beauty and personal care ingredients and the desire to treat health-specific issues, for example sensitive skin and allergies, there is an opportunity for mass dermocosmetic brands to develop within baby and child-specific products. Mass dermocosmetic brands remained underdeveloped in 2023, with consumers’ financial constraints likely to be a limiting factor for manufacturers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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