Although Guatemala’s birth rate is projected to continue declining through 2025 and beyond, the market for baby and child-specific products is expected to see sustained - albeit modest - growth in constant value terms (at 2024 prices). Modern Guatemalan parents, who are exercising a higher degree of family planning than previous generations, are placing a higher priority on the health and hygiene needs of their children, especially during infancy, when delicate skin requires especially gentle care.
During the forecast period, Guatemala’s market for baby and child-specific products is expected to see increasing competition from private labels, particularly those offered by major supermarket chains. Retailers such as Walmart, through its Parent's Choice line, are expanding their footprint not only within their core supermarkets but also across discounters like Maxi Despensa and Despensa Familiar, resulting in broader market reach and growing consumer visibility.
The perception that natural and gentle formulations are essential when it comes to baby and child–specific products is becoming increasingly engrained amongst Guatemalan parents. As a result, the market is expected to see a growing supply of offerings that emphasise clean, chemical-free ingredients and environmentally responsible packaging.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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