Retail volume sales of baby and child-specific products will remain flat over the forecast period as the child population continues to fall in Taiwan. The premiumisation trend will support value growth, alongside the rising cost of raw materials globally, which should help to push up retail prices.
The growing preference for dermocosmetics brands in Taiwan is also evident in baby and child-specific products. Family doctors and dermatologists often recommend conventional adult brands to parents, allowing parents to use the same products on children that they do on themselves.
To add more value and engage with parents, more brands will look at ways to enhance the emotional wellbeing of children in their marketing communications of baby and child-specific products. Local brand Soapberry, which uses certain herbals in its baby shower formula, promotes additional benefits to the baby’s emotional health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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