Baby and child-specific products in South Korea is expected to see a negative retail value CAGR at constant 2024 prices in the forecast period. Nevertheless, baby wipes is the only category anticipated to see a declining trend, as the population aged 0-11 sees a notable decline, while consumers continue to move to products which have less impact on the environment.
The current situation is that some of the demand for baby and child-specific products is being diverted to general-use dermocosmetics, and this trend is expected to continue in the future. The number of babies and children suffering from skin conditions such as atopic dermatitis and sensitive skin is increasing annually.
Despite the rising sales of some international brands, brands from local companies in baby and child-specific products are expected to continue to be important. These usually demonstrate strong performances because they have a good understanding of local consumer behaviour, and develop products based on the ingredient and formula preferences of local consumers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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