In the forecast period, the market for baby and child-specific products in Kenya will see slow growth, with sales supported mostly by changing preferences. Local consumers are increasingly shifting towards multifunctional variants that serve different purposes.
The continued population growth in Kenya will support sales for baby and child-specific products in the forecast period. And ss more families embrace improved living standards, there is increased focus on providing high-quality solutions for infant and child care.
Kenya is witnessing a sustained decline in traditional cloth/reusable nappies sales which in turn will lead to lowish interest in nappy (diaper) rash treatments, with diminishing demand seen in urban areas especially. Traditional reusable nappies can cause rashes and burns, whereas modern disposable nappies significantly reduce the instances of burns due to the chemical composition/ water into gel technology, keeping the baby dry and so reducing rashes.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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