Baby and child-specific products in the US is anticipated to see a positive value CAGR in constant value terms in the forecast period, driven by innovation, premium quality, sustainable practices, and more advanced formulations. There is also a rising focus on specialised products that cater to distinct age groups.
Nowadays, US parents place a high value on health and wellness, choosing products that reduce chemical exposure. Dermocosmetics cater to this need by providing formulations that are devoid of harmful chemicals, preservatives, and synthetic fragrances.
In today's digital era, platforms such as TikTok, Instagram, and YouTube have eclipsed traditional television as the primary sources of entertainment for younger audiences in the US. This change has led to a notable rise in children's interest in skin care routines, largely influenced by online figures known as “skinfluencers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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