Baby and child-specific products is expected to see slow retail value (constant 2024 prices) growth over the forecast period. The category’s performance is likely to remain highly dependent on the birth rate in Switzerland, which has one of the lower birth rates in Europe.
Concerns over harmful ingredients will continue to increase the appeal of offerings with more natural or organic positioning and the development of clean beauty options dedicated for babies and children. Parents are expected to choose brands that are transparent in terms of their ingredients lists and offer natural and chemical-free formulations.
Innovation in packaging is set to play an important role in the category. In this vein, more sustainable packaging is expected, such as bioplastics made from sugarcane or algae.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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