The forecast for baby and child-specific products in Malaysia is positive, with projected fast retail volume and value (constant 2024 prices) CAGRs, despite a gradual dip in the birth rate. Nonetheless, more parents are likely to opt for better quality baby and child-specific products, such as Aveeno Baby, QV, Sanosan Baby, Earth Mama and Mustela Baby.
Baby and child-specific toiletries is expected to see the fastest retail volume and value CAGRs over the forecast period. The category is set to benefit from a strong focus on convenience, with many parents, especially in dual-income families, keen to find ways to reduce the time spent washing their children.
The distribution of baby and child-specific products in Malaysia is expected to remain strong in both online and offline terms. E-commerce is set to continue to be increasingly competitive in relation to baby and child-specific products, with a vast and growing range of brands and products being marketed and promoted online, making them more accessible to consumers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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