Rising consumer awareness of baby and child-specific products, especially among young parents in urban areas, is expected to sustain sales in the upcoming years. Nonetheless, Bulgaria’s declining child population (aged 0-11 years) is expected to weigh heavily on baby and child-specific products over the forecast period.
It is anticipated that baby and child-specific sun care will be the fastest growing category driven by weather extremes caused by climate change. Moreover, a growing number of Bulgarian parents are opting to use sun care on their children all year round, rather than just hot periods, which should extend overall usage of baby and child-specific sun protection.
The issue of sustainability is expected to become more central in the minds of consumers and brands over the forecast period. Younger Bulgarian consumers are steadily shifting their focus to more sustainable and eco-friendly products, in terms of ingredients and packaging.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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