The falling birth rate in Bulgaria is expected to lead to a slowdown in volume sales of baby and child-specific products over the forecast period. A growing number of Bulgarians are choosing to have only one child, with many consumers also opting to start a family later in life.
Younger parents have a stronger awareness of the importance and benefits of using products with natural and organic ingredients for their children. As a result, manufacturers are beginning to cater to the strong preference for natural products.
E-commerce is likely to continue expanding in baby and child-specific over the forecast period. Consumers favour the convenience of online shopping, particularly those who live in more remote areas that do not have many health and personal care stores or large supermarkets.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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