Clean beauty will likely remain the most important trend influencing the future of baby and child-specific products, with parents looking to avoid unnecessary additives, fragrances, or long/complex lists of ingredients. Labelling such as the Asthma and Allergy Association and the Nordic Swan Ecolabel will continue to influence purchasing decisions, while dermatological testing will remain essential for establishing credibility.
Baby and child-specific sun care will likely remain one of the most dynamic categories within baby and child-specific products. While parents often use adult bath and shower products on their children, when it comes to sun care they are showing a strong and growing preference for specialist baby and child-specific sun care.
Innovation will remain limited, as most products already cater to sensitive skin with gentle and safe ingredients. However, opportunities exist in extending segmentation—such as by age, specialism (eg eczema-prone skin or nappy care), or functionality (eg microbiome-friendly or barrier-strengthening formulas).
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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