Growth in baby and child-specific products in Pakistan will be driven by rising demand for safer, gentler, and herbal formulations, especially in toiletries and skin care. The parental spend per child is rising, particularly in urban households where children’s wellbeing is a priority.
Localisation and affordability will be key drivers over the forecast period. Brands such as Shield and Olivia are expected to expand their rural and semi-urban presence through kiryana stores and general trade, offering low-cost essentials in small SKUs.
Innovation is expected to focus on natural, clean-label baby care, sustainable packaging, and bundle-based marketing. Growth can be expected in halal-certified, paraben-free, and plant-extract-based baby oils, shampoos, and lotions, especially among urban parents.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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