The birth rate in Austria is projected to remain low in the short-term hindering demand for baby and child-specific products. Constant value sales are projected to record a stable performance, driven by higher priced product launches and innovative product features.
Baby wipes will continue to generate the largest share of baby and child-specific value sales throughout the forecast period. Austrian parents appreciate the convenience factor of baby wipes.
Sustainability will remain a pivotal trend over the forecast period, influencing packaging and product ingredients, as parents are drawn to more sustainable baby and child-specific products. In addition, parental interest in product ingredients will remain high.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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