Consumer interest in baby and child-specific products is projected to remain steady over the forecast period, although value sales growth is likely to be moderate overall. While Austria’s birth rate is expected to stay relatively low in the short term, new product development and rising consumer awareness will continue to support performance.
The trend towards premium baby and child-specific products is expected to persist over the forecast period, although the category will remain a niche within overall baby care. Many parents view premium brands as a source of reassurance, particularly in a market where product safety and ingredient transparency are paramount.
Innovation in baby and child-specific products is set to revolve around two core pillars: ingredient transparency and environmental sustainability. Parents are increasingly looking for brands that offer clean label formulations free from unnecessary additives, synthetic fragrances, or potentially irritating substances.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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