Vietnam’s government has initiated a range of programmes and adopted a new population strategy extending to 2030. The key factors of this strategy include a shift in media dynamics, designed to actively encourage citizens to have children and contribute to the maintenance of a healthy national birth rate.
The baby and child-specific products category in Vietnam is home to numerous niches that offer substantial growth potential. With the country’s consistently hot weather and a local preference for plant-filled or lakeside houses in rural regions, children in these areas are prone to skin issues while playing outdoors – including insect bites and parasitic infections, for example.
Widespread concern regarding product origin continues to propel sales for modern distribution channels in Vietnam, despite the slightly higher unit prices compared to traditional channels such as small local grocers. This trend is apparent throughout all beauty and personal care categories, but the concern is heightened among parents shopping for products that will come into direct contact with their little ones’ skin.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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