Sales of baby and child-specific products in Vietnam are expected to see strong growth over the forecast period in value terms (at constant 2024 prices). Despite the country’s declining birth rate, the market remains promising due to increasing household incomes, rising living standards, and growing parental willingness to allocate higher budgets for baby care.
During the forecast period, local brands and private label products are expected to expand their presence in baby and child-specific products, fuelled by the rapid expansion of retailers into rural areas. As major retailers broaden their reach, private label development is set to accelerate, providing parents with more affordable yet high-quality alternatives.
When it comes to innovation within baby and child-specific products, there is expected to be a higher demand for products featuring gentle and natural ingredients. This will likely lead to new innovations featuring ingredients such as oat extract, calendula, aloe vera, and coconut-derived cleansers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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