In 2023, Australia has witnessed a year of normalisation, as its residents settle into their new post-pandemic routines. With the end of restrictions and a reduction in anxiety about infection, Australians are embracing a return to their normal daily lives.
Premiumisation continues in hot drinks, emerging across various categories in coffee, tea, and to a lesser extent other hot drinks. This initially stemmed from local consumers striving to replicate café experiences at home during lockdowns, seeking high-quality fresh coffee beans and fresh ground coffee.
The coffee category is witnessing an escalation of the competition, particularly with the emergence of premium brands, which are making their presence felt. However, amidst this growing trend of premiumisation, Aldi’s Lazzio private label line of fresh coffee beans is aiming to provide consumers with a high-quality yet more budget-friendly alternative.
Supermarkets has long held a stronghold in the distribution of hot drinks, and although retail e-commerce experienced growth during the pandemic, supermarket retailers Woolworths and Coles are prominent even amongst online retailers thanks to their online delivery services. With the reopening of stores in Australia, speciality outlets such as Nespresso have regained the ability to sell directly to consumers beyond online platforms.
Coffee stands as the favoured hot beverage choice in Australian foodservice establishments, while tea and other hot drinks are typically enjoyed in home settings. The country’s lockdown measures and subsequent economic challenges notably impacted foot traffic at cafés and other foodservice venues.
Tea consumption is set to grow in Australia in total volume terms over the forecast period, primarily led by varieties beyond the dominant black tea category. The declining demand for black tea will be balanced by the rising popularity of fruit/herbal infusions, instant tea, and other tea.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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