Overall, hot drinks in Kazakhstan is expected to register healthy current value growth, but muted volume growth in 2024. While inflation growth has slowed, prices are still rising.
Flavour is the key battleground for both coffee and tea. Within coffee, there is a growing range of flavours within instant coffee mixes and also through foodservice channels, options such as lattes and cappuccinos are increasingly popular.
The competitive landscape in hot drinks remains almost unchanged in 2024. It is no surprise that the leading tea players lead the overall competitive landscape as tea is the most popular hot drink in Kazakhstan.
In 2024, Kazakhstan's retail landscape continues to evolve with significant development in modern grocery retailers, especially supermarkets and hypermarkets. While small local grocers still play a crucial role, particularly in the regions, the shift towards modern grocery retailers is becoming more pronounced in urban locations like Almaty and Astana.
In 2024, on-trade in Kazakhstan experiences a slowdown in growth. While the recovery from the COVID-19 pandemic had driven rapid expansion in previous years, high prices in 2024 dampens volume sales.
The outlook for the economy is positive, though there are risks, including an intensification of regional conflicts, as well as oil price volatility. As such, hot drinks will register positive constant value and volume growth, though it will be muted.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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