Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class have continued to underpin sales growth, while investment in infrastructure has underpinned improvements in the distribution of hot drinks. The government has also been encouraging businesses to invest in the local market.
The retail distribution of hot drinks in Tanzania noticeably expanded in 2023 which helped to drive strong sales growth in volume terms. More kiosks appeared in city centres selling hot drinks, while the number of supermarkets also increased, supported by the development of new infrastructure, including new roads and shopping centres.
Tanzania has a strong hot drinks culture, with tea at the forefront of demand. This is arguably due to the strong cultural influence of its substantial South Asian population.
Hot drinks are generally consumed in the morning for breakfast, especially tea and other hot drinks. As such, they compete with light maize porridge, known as Uji, which is also typically consumed for breakfast, is cheap and is widely available.
Traditional and modern grocery retailers have been expanding across the country which has helped hot drinks companies to reach more consumers. The government has been encouraging investors to build their hot drinks businesses in the country, with it focusing on improving the roads and infrastructure in Tanzania to support them.
Sales of hot drinks are expected to continue growing at a strong and steady pace backed by rapid population growth and an improving economy as well as ongoing retail development.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!