Hot drinks in Azerbaijan, primarily represented by tea and coffee, continue to see positive development in 2024, spurred by factors such as the expanding popularity of coffee alongside the deeply rooted cultural tradition of tea consumption. Coffee consumption is growing, particularly among younger generations who are increasingly integrating coffee into their daily routines, showing a marked preference for instant coffee and speciality blends.
In 2024, a major trend across both coffee and tea is the ongoing introduction of new products that appeal to consumers' evolving tastes. For example, instant coffee mixes now come in an expanded range of flavours, including caramel, vanilla, and even dessert-inspired choices like plombir (vanilla ice cream), which particularly attract younger consumers seeking variety and indulgence.
The competitive landscape for hot drinks in Azerbaijan is shaped by a combination of well-established local and international brands. In coffee, international players dominate, with Nestlé leading through its Nescafé brand.
The expansion of modern retail channels, including supermarkets, hypermarkets, and convenience outlets, has significantly enhanced the accessibility of hot drinks to a broader consumer base. These modern retailers provide greater product availability and competitive pricing, particularly in urban areas where consumer demand for coffee and tea is high.
The positive developments in Azerbaijan’s tourism sector, combined with an increasing trend of dining out, are having a favourable impact on the hot drinks market within the foodservice industry. Tourism is expected to continue growing through the end of 2024, fuelled by both domestic and international visitors, especially in popular tourist destinations like Baku, Ganja, and Gabala.
Hot drinks in Azerbaijan is expected to continue its positive trajectory. Coffee consumption is likely to see ongoing growth, with both fresh and instant coffee contributing to this trend.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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