Hot drinks sales in Azerbaijan are heavily influenced by the tea category, which is the most popular hot drink. Loose black tea is the primary choice of tea among locals and continues to show robust volume growth despite the maturity of this category.
Tea and coffee both continue to see an evolution of new flavour profiles. Fresh and innovative taste experiences are continually emerging as manufacturers seek to add value, with fruit/herbal tea bringing more sophistication to the tea category.
Hot drinks continues to be led by local players Sun-Tea Azerbaijan ATSC and Beta - Baku Gida Sanayi ve Ticaret Ltd Sti, which are both leaders in the tea category. Azerbaijan has a robust tea drinking culture, giving tea manufacturers the bulk of retail value share, with a smaller space attributed to coffee brands.
The gradual shift towards modern retail channels, especially supermarkets and convenience stores, continues to gain traction in Azerbaijan. Small local grocers are still the dominant choice when shopping for hot drinks, as they are more widespread and conveniently located to make regular purchases.
Tourist flows continue to recover in 2023 and this is having a positive effect on the restoration of foodservice hot drinks sales. As it stands, the number of tourists has not yet reached pre-pandemic levels in 2023 and so hot drinks volume sales remain in recovery mode within the foodservice channel.
After a period of limited innovation in 2023, as players focused on cost rationalisation and pricing strategies, new product development is expected to see a revival during the forecast period. This in turn is expected to attract new consumers into the very mature tea category, and will positively affect the development of smaller categories, especially fruit herbal tea, green tea and black tea bags.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!