The lingering economic effects of the Coronavirus (COVID-19) crisis have been exacerbated by high inflation towards the end of the review period. This has exerted strong upward pressure on product prices and the cost of living, which tempered demand, while boosting current value sales.
At-home consumption of coffee is slowly maturing in Ireland, fostering to the move to a premiumisation stage. In this way, the home-barista trend drove coffee as a category in 2023.
Mondelez Ireland Production Ltd and Nestlé Ireland Ltd are projected to remain the clear leading players in coffee at the end of the review period. Mondelez Ireland Production offers the Kenco, Maxwell House and Tassimo brands, while Nestlé Ireland’s portfolio includes Nescafé, Nescafé Dolce Gusto and, under the NBO Nespresso UK Ltd, Nespresso.
With the premiumisation trend, the number of coffee and tea connoisseurs is increasing in Ireland. In this sense, it is more and more frequent for Irish consumers to buy their coffee/tea via small roasters or tea specialists.
Having slumped in 2020 due to the COVID-19 restrictions on operations on foodservice, on-trade volume sales of hot drinks continued to rebound at the expense of retail in 2023, to move close to the 2019 pre-pandemic level. This reflected a shift back towards foodservice in the split with retail as consumers resumed pre-pandemic lifestyles, including eating out in restaurants and meeting friends for coffee or tea, etc, in cafés, etc.
Hot drinks is expected to see slow decreases in off-trade volume sales in the forecast period. One main reason is a slow shift to soft drinks like RTD coffee and RTD tea.
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Hot Drinks
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