Taiwan's hot drinks landscape showcased positive growth in retail volume and value terms in 2024. This growth was primarily driven by demand for healthier options, product innovation and a rising coffee culture.
Ingredient quality was important in 2024, with consumers becoming increasingly discerning about the quality of their hot drinks. Many are placing greater emphasis on natural, healthy, and certified components, including low-sugar options and the use of non-synthetic ingredients.
Taiwan's hot drinks landscape is relatively fragmented, with shares varying across different categories. Nestlé and UCC are key players in the coffee landscape, with Nestlé leading in both instant standard coffee and instant coffee mixes, while UCC excels in standard fresh ground coffee.
Supermarkets and hypermarkets continued to dominate Taiwan's hot drinks retail landscape in 2024. With an increasing number of supermarkets, particularly the rapid expansion of PX Mart, it is anticipated that supermarket sales will gradually erode a portion of hypermarket sales.
The continued popularity and rise of coffee and tea cultures have driven overall growth in 2024, with foodservice sales accounting for the largest share of total hot drink sales. In 2024, growth rates for foodservice and retail sectors were slightly lower than in 2023.
Taiwan's hot drinks landscape will see steady growth over the forecast period, with overall sales value and volume projected to increase. Growth for coffee and tea are expected to outpace other hot drinks, primarily driven by traditional consumption habits and consumers' preference for tea and coffee.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!