Hot drinks in Bolivia has demonstrated positive growth during 2024, driven by increased volumes in the most prominent categories such as coffee and tea. Locally produced products have shown a better performance due to their more accessible pricing, which aligns with consumer demand amidst economic constraints.
Volume growth in hot drinks during 2024 has been supported by dominant categories like coffee, particularly fresh coffee, which has benefited from relatively stable pricing owing to local production. Consumers have increasingly shifted from instant coffee to fresh coffee, as the former, being largely imported, has undergone multiple price increases due to the foreign currency shortage and higher financial costs for imports.
The competitive landscape in Bolivia’s hot drinks market has been shaped by companies' efforts to navigate inflation and the challenges of contraband. Nestlé Bolivia has maintained its position through consistent brand activations for Nescafé in retail outlets, using promotional products such as mugs and sugar containers featuring regional designs.
Retail dynamics in Bolivia have seen a pronounced shift, with consumers increasingly favouring traditional outlets over modern retail channels due to the convenience and competitive pricing of contraband goods. Despite this trend, the modern retail channel has experienced growth in 2024, particularly in urban areas, supported by the emergence of new convenience store chains such as 3B.
The foodservice channel has exhibited robust dynamism in coffee sales, spurred by the proliferation of new zonal shopping centres and boulevards aimed at enhancing proximity to consumers. These developments have facilitated the growth of speciality coffee shops that offer innovative brewing techniques and promote exclusive in-house brands.
The growth of niche areas is expected to drive future developments in hot drinks in Bolivia. Instant coffee, particularly freeze-dried and speciality ground coffee, is poised for growth among discerning consumers seeking unique blends and high-altitude varieties.
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Hot Drinks
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