Following on from the economic fallout of the Coronavirus (COVID-19) crisis, the Czech Republic experienced very high inflation in 2022 and 2023. This worsened the economic situation and caused surges in prices, which hindered demand amid the higher cost of living.
With customers trying to save money, they not only looked for the cheaper options in terms of brands and private label, but also packaging. This fostered an increase in the demand for larger packages, which generally offered better value for money.
Jacobs Douwe Egberts CZ is projected to remain the leading player in hot drinks at the end of the review period. The company continued to lead both coffee and tea during 2023.
Czech consumers still preferred to buy hot drinks in large modern grocery retailers at the end of the review period. Thus, hypermarkets, discounters and supermarkets accounted for the bulk of off-trade volume and value shares.
In 2021 and 2022, foodservice regained some of the volume share lost to retail during the COVID-19 lockdown and related closure of on-trade outlets in 2020. As consumers started to resume pre-pandemic lifestyles, there was more scope for a visit to a foodservice outlet.
As the economic situation is predicted to improve, there is likely to be a change in the development of hot drinks in the Czech Republic. There is expected to be return of customers to foodservice as the forecast period progresses, as consumers have more money to spend on treating themselves.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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