In 2024, the most established hot drinks categories in Bosnia and Herzegovina, including coffee and tea, have demonstrated signs of maturity, resulting in limited growth in consumer demand and minimal off-trade retail volume increases. While inflation has begun to subside, price increments remain significant, leading to robust rsp value growth even as consumer demand cools.
Standard fresh ground coffee has experienced modest retail volume growth in 2024, which, given its dominance, has translated into similar growth for the overall coffee category. However, price increases stemming from lingering inflation have ensured that rsp value growth appears more robust.
Grand Prom ad has maintained its commanding market lead in 2024, largely due to the overwhelming dominance of its standard fresh coffee brand, Grand, within the coffee category. Vispak dd holds second place, bolstered by the strong presence of its renowned Bosnian standard fresh coffee brand, Zlatna Dzezva.
Traditional grocery retailers continue to dominate the distribution of hot drinks in 2024, particularly for standard fresh coffee and tea, which are the most robust categories. However, modern grocery retailers, which are increasingly adopting multichannel approaches, are progressively capturing market share from traditional players.
In 2024, foodservice sales of hot drinks have continued to grow, enabling the category to surpass pre-pandemic on-trade volume levels. All hot drinks categories have experienced recovery in on-trade volume terms, with no new disruptions to hinder the performance of horeca establishments.
The health and wellness trend is expected to continue influencing tea consumption positively over the forecast period, while the convenience trend will drive further growth in the fresh ground coffee pods segment. Rising consumer interest in innovative coffee products and flavours will fuel the expansion of the specialty coffee market, with time efficiency and ease of preparation becoming critical factors in purchasing decisions.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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