Retail volume sales of hot drinks in Thailand are set to grow more slowly in 2024 than in 2023, due to increasing price pressures. Unit prices are rising across all categories, influenced by higher raw material costs and climate-related disruptions, which are impacting supply availability.
Apart from marketing activities to promote their products on social media platforms and event spaces, some hot drinks brands also turn to promotional activities to incentivise consumers and drive sales. These can complement marketing efforts by directly encouraging purchases, brand loyalty, or trial of products.
International player, Nestlé (Thai) Ltd, is set to continue to dominate the competitive landscape for hot drinks in Thailand in 2024, thanks largely to its unmatched efforts in terms of marketing and distribution. The company’s well-established Nescafé brand, which is number one in instant coffee, benefits from widespread availability, as well as being affordable.
The distribution of hot drinks in Thailand has largely been accounted for by convenience retail, hypermarkets and small local grocers in 2024. However, it is worth noting that e-commerce has continued to grow in importance, as major retailers have established their own online shopping platforms in order to adapt to a growing consumer demand for convenience.
In Thailand, there are over 4,000 Café Amazon branches, more than 50% of which are at petrol stations. Meanwhile, Thailand’s Caltex is expanding its Chao Doi petrol station coffee shop partnership, seeking to reach 200 Chao Doi concession sites within five years as it steps up competition with Café Amazon, Inthanin and PunThai.
Tourism is set to continue to boost the performance of hot drinks in Thailand in the forecast period. The increase in tourist influx will help to fuel sales through the foodservice channel, especially in the country’s larger cities and tourist destinations.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!