Hot drinks volume sales experienced growth in 2024 thanks to the positive economic scenario. The overall market benefited from a slowdown in inflation, which provided a boost to disposable incomes However, growth was muted as higher temperatures favoured demand for soft drinks over hot drinks options.
The Paraguayan economy in 2024 performed even better than it did in 2023 as inflation stabilised with Paraguay emerging as one of the best performing countries in Latin America. According to the Paraguayan Central Bank’s estimation for 2024, inflation for the year end was 4.
During the last two decades, Paraguay experienced economic growth thanks to favourable terms of trade that facilitated improvements in the prices of products that the country exports. Also important were solid macroeconomic policies, which included institutional reforms such as the inflation targeting mechanism and legislation of fiscal responsibility.
Different socioeconomic groups buy from different outlets depending on what is available in the area in which they live. Moreover, the products they buy are also dependent on what they can afford.
The condition of the roads in Paraguay is variable and dependent on the region. The most developed highways connect Asunción, Encarnacion and Ciudad del Este in the southern half of the country.
Although there has been a reduction in poverty in recent years, with 23% of the population living beneath the poverty line in 2024, the government continues to implement social measures to ensure continuous growth of food and beverages consumption. Under the new measures, the elderly care programme is estimated to have added 14,700 beneficiaries, while the plan for families living in poverty and vulnerability added 2,700 family groups.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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