Hot Drinks in Morocco

December 2023
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EUR 2,275
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Morocco?
  • To what extent are health considerations impacting consumption of Hot Drinks in Morocco?
  • What are the traditional preferences in Hot Drinks in Morocco? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Morocco?
  • Which are the leading brands in Hot Drinks in Morocco?
  • How are products distributed in Hot Drinks in Morocco?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Hot Drinks in Morocco

Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Coffee in Morocco

KEY DATA FINDINGS

Hot weather and unpackaged goods challenge sales of coffee in 2023
Fresh-ground coffee pods drive growth as players focus on appealing deals
Instant coffee loses share as consumers preference quality over convenience
Retailers implement deals and discounts to retain retail volume growth
The rising availability of affordable coffee pod machines boosts growth
The preference for coffee pods challenges growth for instant coffee
Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
Table 27 Retail Sales of Coffee by Category: Value 2018-2023
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028

Tea in Morocco

KEY DATA FINDINGS

Sales of green tea rise as consumers switch to more affordable hot drinks
Promotional activities by leading players drive retail volume sales
Consumers preference for green tea challenges sales of black tea
Green tea continues to drive sales, benefiting from a broad appeal
Health and wellness qualities aid sales of tea over the forecast period
Black tea continues to struggle as consumers look for more affordable options
Table 37 Retail Sales of Tea by Category: Volume 2018-2023
Table 38 Retail Sales of Tea by Category: Value 2018-2023
Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028

Other Hot Drinks in Morocco

KEY DATA FINDINGS

Other hot drinks sales suffer from being considered a luxury
Home baking and health trends drive sales of other hot drinks
Price sensitivity boosts sales of private label as consumers trade down
Health concerns and economic uncertainty leads to slow retail volume growth
The growing popularity of flavoured milk dampens growth
Lack of product development and advertising support challenges sales
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
      • Instant Standard Coffee
      • Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

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This report originates from Passport, our Hot Drinks research and analysis database.

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