Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Croatia. The picture is not much better for tea and other hot drinks, with only minimal volume growth expected.
Despite a muted performance for hot drinks in 2023, there is an ongoing degree of premiumisation within hot drinks in 2023. For instance, this can be seen with coffee, where fresh ground coffee pods are expected to register the highest current value growth.
The status quo remains in 2023, with local companies having a significant foothold. Local player Franck dd continues to have a firm hold on the top spot and is a clear leader in coffee, leading in fresh coffee and offering the most popular brand in instant coffee.
Supermarkets, hypermarkets and in particular discounters, have gained significant volume share within hot drinks over the review period, at the expense of small local grocers.
While volume sales are expected to fall for hot drink through retail channels in 2023, the picture is more positive for foodservice channels, with moderate volume growth. Consumers continue to enjoy socialising in foodservice channels, post pandemic.
Hot drinks will register moderate volume and constant value growth over the forecast period. However, continuing population decline will dampen volume growth somewhat.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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