Rising prices and a decline in disposable income are impacting the consumption of hot drinks in Serbia in 2024. However, the rising cost of living, coupled with consumers' desire for high-quality coffee, is driving the growth of fresh ground coffee pods, as many seek to have the coffee shop experience at home.
Busy lifestyles are encouraging on-the-go consumption of hot drinks in 2024, resulting in an increase in foodservice volume sales. Off-trade sales, meanwhile, are stimulated by the introduction of new products.
The competition in hot drinks remains intense in 2024, with leading manufacturers and retailers frequently offering price discounts and promotions to attract price-sensitive consumers. As a result, brand loyalty continues to decline as consumers are looking for value-for-money propositions.
Due to the rising demand for convenience, consumers are prioritising store proximity, driving growth of convenience stores and supermarkets in 2024. Serbians are more willing to shop regularly near their homes rather than stockpiling at large stores like hypermarkets.
Foodservice sales continue to recover in 2024 due to busy consumer lifestyles and rising on-the-go consumption. Coffee remains the most popular hot drink in on-trade establishments.
Hot drinks in Serbia is expected to be negatively affected by the rising cost of raw materials and packaging. Price sensitivity will encourage leading players to intensively advertise their brands, introduce frequent innovations, and offer discounts and promotions.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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