In Omani culture, hot drinks, particularly Omani coffee, are integral to hospitality. This cultural significance, coupled with a growing population, is key to driving growth in hot drinks.
Hot drinks continues to play a prominent role in Omani culture, steering the growth of the industry. Both current value and volume sales have consistently shown positive trends.
Muslims, who make up the majority of the population, are not permitted to drink alcohol, which is available only from licensed hotels and restaurants. Therefore, hot and soft drinks are popular and widely consumed.
The wide choice of brands/products, packaging, and quantities in hot drinks means that the industry caters to consumers of all socioeconomic groups. Lower-income consumers tend to choose lower-priced products, while middle-income consumers look for adequate quality and value for money.
Oman's well-developed logistics sector ensures widespread consumer access to a variety of brands and options, with major hypermarkets present in densely populated cities. The historical openness of Omani coastal areas has played a significant role in introducing locals to a range of popular dishes and beverages, with karak tea being amongst the notable ones.
Growth in hot drinks is tied to population growth and the traditional importance of such products in the culture. As all age groups enjoy and consume hot drinks, these products are expected to see a steady growth rate in terms of both volume and sales.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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