In 2024, the hot drinks landscape in Egypt experienced positive growth, driven by demand for coffee and tea, which continued to see strong consumption. While global supply chain challenges still impacted prices, government initiatives were crucial in limiting price increases.
In 2024, the hot drinks landscape in Egypt continued to be shaped by several key trends, driven by changing consumer habits and preferences. As coffee drinking culture rose, demand for coffee products saw significant growth.
In 2024, the competitive landscape of hot drinks in Egypt saw a shift towards local players, as some consumers chose to boycott foreign products. This led to a rise in share from brands like Abu Auf, Haj Arafa, Misr Café, and Ali Café, who gained ground through the support of domestic products, and affordable price points.
In 2024, the expansion of commercial complexes, residential compounds, and business hubs continued to accelerate, particularly in areas like New Cairo, 6th of October City, and Sheikh Zayed. Alongside this urban development, innovative speciality coffee shop concepts have emerged, contributing to both on-trade and off-trade sales growth.
Hot drinks, particularly coffee, have experienced significant growth within the food service landscape in 2024, driven by the emergence of innovative concepts. A growing number of restaurants—ranging from burger joints to other Western-style eateries—are placing a stronger emphasis on offering unique coffee experiences.
Over the forecast period, the hot drinks landscape in Egypt is expected to experience robust growth, driven by an increased presence of local brands and the stronger consumption of coffee and tea among the broader population. This growth is anticipated to be seen across both on-trade and off-trade channels.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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