Despite a reduction in inflation in Romania in 2024, the rate remained above 5% in July, sustaining a high cost of living that continued to impact retail sales of basic goods, including hot drinks, particularly coffee. According to the National Institute of Statistics and the consumer price index for July 2024, unit prices for coffee showed growth below inflation compared to July 2023, which contributed to a slight increase in retail volume by the end of 2024.
The growing adoption of remote working among office employees proved beneficial for coffee, tea, and the other hot drinks category as a whole. This trend encouraged consumers to recreate the ambience of foodservice settings at home.
Coffee's substantial market size placed its leading companies and brands at the forefront of the hot drinks sector in 2024. While international players and brands continued to dominate, local firms such as Cafea Fortuna SRL and Laboratoarele Fares Biovital also secured strong positions within the top ten manufacturers.
Modern retailing continued its expansion across Romania, penetrating tertiary cities and solidifying its dominance in the distribution landscape. The impact of high living costs and rising food and beverage prices was mitigated by consumers' pursuit of low prices and promotional offers.
The lifting of COVID-19 restrictions in March 2022 did not fully restore foodservice to pre-pandemic levels, as this coincided with rising living costs that curtailed consumer purchasing power. In 2024, the high cost of living continued to affect many Romanians, limiting their ability to dine out.
Over the forecast period, the average unit price of hot drinks is expected to experience slower growth as inflation eases and costs related to energy, logistics, and operations stabilise. A gradual recovery in purchasing power is anticipated, creating conditions for volume growth in off-trade sales.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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