Hot drinks registered moderate growth in retail volume sales in 2024. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops.
Coffee is by far the preferred choice of hot drinks among Salvadorans when it comes to choosing a hot drink. This product is deeply rooted in local customs and eating habits.
Coffee is by far the most popular hot drink in the country at every socioeconomic level. Coffee has been cultivated in the country for almost two centuries, is widely available and retails at affordable prices.
The inflation rate for 2024 was estimated at around 1.5% by the Central Reserve Bank of El Salvador (BCR), the lowest rate it had been in four years, while GDP growth was moderate at 3.
For the most part, El Salvador enjoys good road infrastructure in and around the larger urbanised areas. However, the country's road infrastructure remains poor in some rural areas, with government investment being hindered by liquidity problems and a high budget deficit.
Coffee production in El Salvador is promoted as a state policy with initiatives such as the creation of the Salvadoran Coffee Institute (ISC). In 2024, President Bukele launched his Bean of Fire brand, seeking to position this country's coffee internationally as high quality.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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