Hot drinks registered a decline in retail volume sales in 2024. Despite some recovery, foodservice failed to reach pre-pandemic levels.
The hot drinks market in El Salvador experienced a moderate contraction in volume sales in 2024. The resumption of society in the wake of the pandemic and the full lifting of COVID-19 restrictions enabled people to return to their workplaces, and children and students to their places of education.
Coffee is by far the most popular hot drink in the country at every socioeconomic level. Coffee has been cultivated in the country for almost two centuries, is widely available and retails at affordable prices.
The country’s economy remained one of the weakest in Central America experiencing low annual GDP growth while El Salvador inflation reached 4.0% at the end of 2023.
Moving goods is relatively easy across the country, as roads are generally good and when needed, refrigerated units move products. However, the country's road infrastructure remains poor in some rural areas, with government investment being hindered by liquidity problems and a high budget deficit.
It is expected that from 2024 and for the remainder of the forecast period, the consumption of hot drinks will see sustained if moderate growth in retail volume sales. Its most representative product, coffee, already presents high levels of consumption among a large proportion of the population regardless of the socioeconomic group.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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