2023 was a year of sustained positive volume growth for Ecuador’s hot drinks industry as each of the two largest categories, coffee and tea, saw rising demand. However, demand for hot drinks increased only marginally, largely due to rising consumer concern over the high sugar content of these products.
The adverse socioeconomic situation that currently prevails in Ecuador and the advent of unprecedented levels of social unrest towards the end of the review period have forced all of the companies present in the country’s hot drinks industry to manage a succession of serious challenges. In particular, the unparalleled security crisis that has engulfed Ecuador and society in recent months, coupled with political volatility and climate-induced disruptions to cultural activity, including coffee cultivation, have cast a huge cloud over the collective mood of the Ecuadorian population and hindered economic advancement.
With demand for other hot drinks under pressure due to spreading concern over the negative long-term health implications of a diet high in sugar, recent years have seen key category players engaged in attempts to make their brands stand out. These efforts mainly revolve around refreshing their brands via the launch of new products.
Hard discounters continued to witness phenomenal growth in Ecuador towards the end of the review period as the retail channel gained ground at a time when many local households are feeling pressure on their disposable incomes. Much of this general expansion can be attributed to the efforts of the pioneering brand Tuti, which has spearheaded the spread of discounters throughout Ecuador, resulting in a notable increase in the presence of the Tuti chain within major urban areas in all regions of the country.
Towards the end of the review period, the Ecuadorian consumer foodservice industry witnessed remarkable growth and development as it recovered fully from the impact of the COVID-19 pandemic. This growth has been particularly focused on small cafés and specialist shops that promise consumers interesting and unique coffee experiences.
On the basis of the ongoing consumer trends reported above, fresh coffee is expected to outperform instant coffee over the forecast period. Local consumers are set to become increasingly interested in fresh coffee that offers complex flavours and aromas, rather than the simplicity and convenience of instant coffee.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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