Hot drinks faces maturity in Finland where coffee is already well established and the consumption of tea bags black is on the decline. Retail volume sales have come under pressure from unit price increases caused by high inflation and increased production costs.
Hot drinks that deliver enhanced flavour experiences and mouthfeel are gaining strength in 2023. In retail, barista style flavours continue to be trendy, enhancing the coffee-drinking experience at home.
Gustav Paulig Oy Ab has a distinct lead in hot drinks where it leads the coffee category with brands such as Juhla Mokka, Presidentti and its namesake brand Paulig. Meira Oy is also a key player in Finland with Kulta Katriina, Saludo and Segafredo ranking as its strongest brands.
Distribution trends remain relatively stable in Finland. However, e-commerce has witnessed great leaps since the pandemic and this channel continues to gain momentum, albeit at a slower rate.
Consumption patterns of hot drinks continue to normalise following the pandemic, with sales steadily shifting back to foodservice. Retail sales have been declining in part due to the growing interest in foodservice, although the maturity of the hot drinks category is also a factor.
Overall volume sales of hot drinks will continue to decline in the coming years as retail consumption falls, although foodservice should see a continuing positive trend. Hot drinks in Finland can expect more innovation in terms of flavour, mouthfeel and health and wellness aspects over the forecast period.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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