Hot drinks in Finland is a mature landscape, making it increasingly challenging to generate significant growth in retail volume sales. Coffee continues to be the leading category, and Finns remain among the world’s biggest coffee consumers.
Hot drinks that promise a combination of health benefits, rich flavour, and sustainability are increasingly dominating the landscape. New product launches are successfully capturing attention by incorporating value-added features, such as organic, all-natural ingredients and premium-quality claims.
Gustav Paulig Oy Ab retained its lead of the landscape in 2024, offering coffee brands Juhla Mokka, Presidentti and its namesake brand Paulig. Meira Oy remained in second place, with brands such as Kulta Katriina, Saludo and Segafredo.
In 2024, there were ongoing shifts in how hot drinks were sold across various channels. Discounters, particularly Lidl, saw continued growth in hot drinks sales, benefiting from competitive pricing and broad accessibility.
By 2024, foodservice had largely recovered from the impacts of the COVID-19 outbreak, with restaurants, cafés, and other establishments returning to pre-pandemic levels of activity. However, despite this recovery, there was noticeable movement in the split between foodservice and retail in the hot drinks landscape.
In Finland, consumer preferences in hot drinks are moving towards products that emphasise natural ingredients, health benefits, and innovative flavours. Finnish consumers are becoming more discerning, looking for beverages that not only taste good but also contribute to their overall wellbeing.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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