Hot drinks in Hong Kong is experiencing polarisation amid rising price inflation, with premium tea and coffee brands gaining traction alongside an increase in private label offerings. To attract consumers, brands are introducing smaller packaging sizes and new products with lower entry costs, even if they come in reduced volumes.
The premiumisation trend within fresh ground coffee pods continues to evolve, despite a slowdown in coffee machine purchases as outdoor activities increase post-pandemic. Demand for fresh ground coffee pods continues to grow, fuelled by innovative product developments that encourage consumers to make the most of their existing coffee machines.
As the cost of living and everyday expenses continue to rise, local consumers are increasingly turning to private label goods. Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2024) identified an increase in the number of respondents who purchased private label from 20.
Convenience retailers continues to regain retail volume share by increasing shelf space for hot drinks which meet the rising demand for DIY solutions. Products such as UCC’s The Blend instant coffee exemplify this trend, offering convenient single-serve packaging that allows consumers to prepare coffee on the go.
Foodservice is significantly enhancing brand experiences, as tourists are often willing to spend extra on premium experiences while on holiday, particularly in popular café destinations. Local consumers, while also favouring premium offerings, tend to seek options within a comfortable price range.
Coffee and tea are mature categories in Hong Kong but maintain a stable outlook due to long-term cultural demand. However, brands must innovate to thrive in this highly competitive environment.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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