In 2024, hot drinks in Tunisia is experiencing a slowdown characterised by stagnating sales volumes alongside notable value growth. This trend has largely been driven by significant price increases for staple products such as tea and coffee, which have placed considerable pressure on consumers.
Several noteworthy trends have emerged in hot drinks in 2024, reflecting both market challenges and shifting consumer behaviour. A key development has been the rising demand for smuggled coffee and tea, as shortages of legally imported products have driven Tunisian consumers to seek alternatives.
The competitive landscape within Tunisia’s hot drinks industry has remained relatively stable in 2024. Amen Group’s brands, Ben Yedder and Bodin, continue to dominate the coffee market, maintaining their leadership positions with strong consumer loyalty.
Traditional grocery retailers continue to serve as the main distribution channel for hot drinks products in Tunisia, providing consumers with broad access to essential items. However, the grocery discounter chain Aziza has experienced significant growth, gaining market share as it capitalises on its widespread presence and affordability.
The foodservice industry has faced substantial challenges in 2024 due to persistent shortages of coffee and tea. These supply constraints have led to a historic rise in the prices of coffee and tea served in cafés and restaurants, further exacerbating the sector’s decline.
The outlook for hot drinks in Tunisia remains complex and uncertain due to the ongoing involvement of the OCT in the import and distribution of essential products like tea and coffee. The department’s inability to meet market demands has perpetuated shortages in 2024, despite a brief policy shift in January that allowed private companies to import coffee directly from international suppliers.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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