During 2023, retail volume sales of hot drinks expanded, supported by urbanisation, population growth, and continued recovery of the economy from the waning pandemic. However, the market now faces a new set of challenges due to global inflation rates and fuel price hikes as well as a lack of dynamic marketing strategies.
In 2023 the country entered a post pandemic era with its lingering effects on the global market in the process of gradually wearing off. However, the pandemic brought about changes in marketing perspective which greatly changed consumption patterns and the marketing strategies employed by brand manufacturers.
Despite growing interest in hot drinks in Côte d’Ivoire, per capita consumption of coffee, tea and other hot drinks remains relatively low. Coffee consumption started during the colonial period although it is generally more affluent consumers who tend to drink coffee regularly.
Annual increases in the population and the slightly higher ratio of men to women in the country represents an increasing opportunity for coffee as men make up 70% of this category’s consumer base. Moreover, growth in the urban population is stimulating an increase in consumers of branded coffee and tea products as there is more variety in urban areas with several traditional and modern channels offering packaged tea.
Despite major improvements in recent years, many parts of the country’s road network are still underdeveloped, which can present challenges for companies seeking to distribute goods to some parts of the country. Gaining access to remote rural areas (particularly in the north of the country) can be particularly problematic with many such roads currently under construction or in need of repair.
In general, hot drinks is expected to record steady growth over the forecast period with the tea category making the most headway. Increased tea consumption will be dependent on positive population growth, urbanisation and robust economic growth which will increase the amount of disposable income available among mid- and high-income demographics who comprise 70% of the consumer base of tea.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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