In 2024, hot drinks in Lithuania recorded retail value growth of 4%, while retail volume stabilised after three consecutive years of decline. This result was due to stable price inflation, which improved consumer confidence and results in the hot drinks market.
Coffee remained the dominant category in Lithuania, with retail volume growth remaining steady in 2024, while retail value sales rose. Fresh coffee beans and fresh ground coffee pods were growing at a pace well above the market average in 2024, driven by the increasing popularity of convenience and premium offerings.
In 2024, the leading players in the hot drinks market in Lithuania continued to be Jacobs Douwe Egberts LT UAB and Paulig Baltic AS, both with 18% retail value share, followed by Daisena UAB with 11% retail value share. All three companies have a strong foothold in the most popular category of coffee, where the leading brand continues to be Paulig.
In 2024, grocery retailers dominated the retailing of hot drinks, with supermarkets accounting for the bulk of retail volume sales, followed by hypermarkets and small local grocers. Supermarkets remain key retailers, offering a wider variety of goods with a focus on deals and discounts to support sales of hot drinks.
In 2024, the foodservice sector experienced declines across all areas, with the most significant downturns seen in tea and fresh coffee. This underperformance can be largely attributed to the removal of the VAT exemption that had been implemented during the COVID-19 pandemic.
Demographic factors are expected to impact the landscape across the forecast period. While the population began to grow during the later part of the review period, the outlook until 2029 remains unclear, primarily due to the unpredictable nature of immigration levels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!