Hot drinks in Jordan has been performing well in 2023, attributed to a surge in tourist numbers following the end of the COVID-19 pandemic. This uptake in overnight tourists during 2023, totalling, has notably influenced foodservices and on-trade sales.
Hot drinks sales in Jordan witnessed growth in 2023, propelled by an influx of tourists to the country. The number of overnight tourists surged compared to the same period in 2022, due to the COVID-19 pandemic coming to an end.
Coffee and tea are both very important in Jordanian culture and are daily habits. Arabic coffee or Al-Qahwah is especially popular and is an inherent part of the local culture.
Tea and coffee are purchased across all socioeconomic groups through the retail channel. Where socioeconomic differences are seen is in the types of product purchased, whether it is from independent small grocers or from modern grocery retailers such as Carrefour or Safeway.
Jordan has invested, and continues to invest, significant sums in its infrastructure. As a result, it has 8,000 square kilometres of road network and a railway, which is used mainly for transporting raw materials to the southern Port of Aqaba.
Over the forecast period, hot drinks in Jordan will witness sustained growth, primarily due to the increase in the number of tourists visiting the country in the coming years. The tourism sector is expected to remain a significant contributor to hot drinks as more visitors engage in on-trade and food services.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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