In 2024, hot drinks in China is expected to see stable retail current value growth, with tea and other hot drinks rising, and coffee set to decline. Total volume consumption is expected to grow modestly, with foodservice volume growth set to marginally outpace retail.
In 2024, health and wellness has remained a key trend in hot drinks, with a focus on sugar reduction, functional ingredients, and category shifts. Unsweetened black coffee is gaining popularity amongst health-conscious consumers, which is set to drive down total volume sales of instant coffee mixes in 2024, while boosting sales of fresh coffee.
In 2024, the competitive landscape in hot drinks in China is expected to remain highly fragmented, driven by diverse consumer needs, regional preferences, online-offline integration, and ongoing innovation. Brands compete not only through product and marketing differentiation, but also by winning loyalty in a fast-paced, personalised, and sustainability-focused market.
Food/drink/tobacco specialists, supermarkets, small local grocers, and other offline channels remain essential for the distribution of hot drinks in China. However, as consumer behaviour is gradually shifting from offline to online, value sales have increased strongly via retail e-commerce.
In 2024, retail sales are expected to overwhelmingly dominate total hot drinks volumes in China, accounting for the majority of revenue. However, the growth of foodservice sales is projected to slightly outpace that of retail in 2024.
Although total volume growth is expected to continue in hot drinks in the forecast period, with increases anticipated for both retail and foodservice, the pace of growth is set to slow as demand stabilises. Health and wellness and flavour innovation are likely to remain key drivers of growth, offering brands opportunities to counter market fatigue.
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This report originates from Passport, our Hot Drinks research and analysis database.
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