Hot drinks in Turkey reported moderate retail volume growth in 2024 on a par with recent years. Even though hot drinks is a saturated category, population growth is expanding consumption in the country.
A key trend in hot drinks was the introduction of more sophisticated products. This includes Italian speciality coffee in various flavours, fresh ground coffee pods with unique flavour hints, and distinctive tea offerings like Chai Tea Latte from the Lipton brand.
In 2024, hot drinks is highly concentrated with a few companies holding significant retail value share in each category. The leading player was Cay Isletmeleri Genel Müdürlügü Caykur, due to its prominence in the tea category.
Supermarkets, discounters and retail e-commerce all made gains in retail value share over 2024. Discounters gained ground by offering competitive pricing and attracting cost-conscious consumers, as well as benefiting from the rising demand for private label hot drinks.
The on-trade channel has seen volume sales increase considerably over 2024. This growth was largely driven by the country’s office workers and students, who frequent cafés and restaurants for socialising and leisure.
Hot drinks is projected to witness a steady rise in volume sales over the forecast period. While major hot drinks categories like black tea and Turkish coffee within the fresh ground coffee are considered mature products, there is still significant growth potential for hot drinks overall.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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