In 2024, the hot drinks landscape in Poland continued to show positive growth in retail value and volume, with coffee maintaining its dominance in both consumption and value. Despite ongoing global economic uncertainties, Poland's economy in 2024 showcased moderate growth.
In 2024, consumers in Poland were becoming increasingly health-conscious, with the interest in self-care and wellbeing continuing to rise following the outbreak of COVID-19. This increasing interest in health drove demand for products that offer wellness benefits, including herbal teas and non-dairy hot drinks.
Polish consumers were increasingly opting for higher-quality coffee in 2024, with an ongoing interest in premiumisation, coffee origin and different regional flavours. As a result, brands, including Lavazza, have responded by expanding their offerings, introducing fresh coffee pods and premium barista ranges to cater to this growing demand for quality at home.
Thanks to their competitive pricing and convenience, discounters remained the leading retail channel for hot drink purchases in Poland in 2024. However, e-commerce is emerging as a promising channel, particularly for premium coffee and speciality teas.
There was a growing shift towards out-of-home consumption in 2024, particularly in coffee, as consumers increasingly seek high-quality coffee experiences. Coffee drinkers opt for speciality coffee from cafés, coffee shops, and other out-of-home venues, driven by a desire for expertly crafted beverages that offer both quality and convenience.
The hot drinks landscape in Poland will maintain its growth trajectory, particularly in the premium and fresh bean coffee segments, as consumers continue to seek higher-quality coffee experiences. The trend towards at-home coffee preparation and premiumisation is set to persist, with consumers investing in better coffee beans, equipment, and personalised brewing methods.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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