The year 2023 has been characterized by another year of high inflation, with consumers struggling with costs. Despite this, coffee is gaining popularity not only in cafés, but also at home and in the workplace, with a growing interest in speciality coffee.
The challenging inflationary climate has led to further prices increases in 2023, and so retailers have continued to offer promotions and discounts to attract price-conscious consumers. Nevertheless, consumers are interested in supporting local businesses and exploring diverse flavour profiles.
The trend towards barista-style products in the coffee category reflects consumers' growing fascination for creating high-quality coffee experiences at home. There are a wide range of barista-style products and experiences that aim to replicate the expertise and artistry of professional coffee.
Purchasing coffee beans and equipment via e-commerce retailers has gained popularity in 2023. Subscription services that deliver fresh coffee beans directly to consumers' doors on a regular basis have also become more common.
In 2023, the foodservice industry continues to experience a recovery from the COVID-19 pandemic. However, this revival has not been without its challenges.
Hot drinks in Poland is expected to see the emergence of hybrid beverages in the upcoming period, combining different hot drinks or mixing hot beverage concepts with cold ones. Such a trend will enable manufacturers to create unique flavour profiles and experiences for its customers.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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