The demand for hot drinks contracted in 2023 with the end of the 2022 FIFA World Cup effect and slower tourism growth. However, other high-profile events ensured robust demand, with total volume sales higher in 2023 than in 2021.
The contractions in the demand for hot drinks in 2023, following the spikes emanating from Qatar’s hosting of the 2022 FIFA World Cup and the related influx of tourists, were not as high as expected. This was due to Qatar’s hosting of other high-profile sports and business events, which continued to attracted visitors.
The strong business and operating environment in Qatar makes it an attractive country for investments. There is a sizeable and growing population of high-income expatriates, many of whom are key consumers of hot drinks.
As a strong gas export economy, the country witnessed strong economic growth in 2023. The country’s real GDP growth exceeded the target of 4% in 2022.
As one of the richest countries in the world, Qatar has witnessed huge investment and growth in its infrastructure, not only in the country’s capital city, Doha, but also in developing cities like Lusail and Al Wakrah. This ensures that the distribution of hot drinks in Qatar is relatively trouble-free, with most roads being paved and well maintained.
Given the country’s high per capita consumption and its larger footprint in the world moving forward, more players are expected to eye Qatar as an export market. In this vein, the Embassy of Indonesia in Qatar held a “Coffee Cup” event in Doha in June 2023, showcasing the richness and variety of coffees produced and exported by the Southeast Asian country.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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