Costa Rica’s tropical climate, characterised by a short and moderate dry season from January to March and a prolonged, intense rainy season, poses challenges for hot drinks. Despite consistently warm temperatures, which range from an average minimum of 73°F to a maximum of 89°F, coffee remains an exception to the general lack of demand for hot beverages, being deeply embedded in the daily routines of most Costa Rican adults.
The pursuit of healthier, simpler options has become a notable trend, with more consumers scrutinising product labels not only for health claims but also for ingredient transparency. The preference for clean-label products is particularly evident among higher-income consumers and those influenced by social media nutritionists, who recommend products with fewer, natural ingredients.
Private label brands have solidified their position in hot drinks, driven by the increasing demand for value-for-money options. Supermarket chains like Automercado, Walmart, and PriceSmart lead the way, offering private label products that rival branded offerings in quality.
Retail trends in 2024 have been shaped by consumers’ ongoing search for affordability. Mixed retailers like Pequeño Mundo, which offers a frequently changing assortment of imported and local products, have gained prominence, enticing consumers to make impulse purchases.
Foodservice sales have fully recovered in 2024, mirroring pre-pandemic levels, as both local consumers and tourists increasingly seek out sensory dining experiences. Coffee shops have proliferated across the country, offering not only improved coffee quality but also expanded menus that cater to diverse preferences, including beverages like golden milk and matcha, which have gained traction among higher-income consumers.
The Costa Rican hot drinks industry is expected to become increasingly specialised, catering to the diverse tastes of both local consumers and international visitors. As the demand for healthier, clean-label options grows, manufacturers will face heightened pressure to refine their ingredient lists and offer innovative yet natural products.
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Hot Drinks
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