Rising interest in wellbeing, sustainability and creativity has created new opportunities for brands in polishes to introduce customisation and DIY options. Kits and modular product offerings can cater to consumers seeking personalisation and a rewarding experience.
The cost-of-living crisis has driven consumers toward affordable options on e-commerce platforms like Temu, AliExpress, and Amazon, which offer extensive product ranges at competitive prices. For instance, on 7 December 2024, AliExpress listed the Wood Seasoning 100% Beeswax Complete Solution Furniture Care at AUD1.
Consumers of polishes demonstrate loyalty to branded products, leading to a competitive market landscape that remains largely consolidated. Retail value sales in polishes are primarily dominated by two major players - Reckitt Benckiser and SC Johnson & Son.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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