The polishes category in Indonesia is expected to see only. marginal growth in terms of volume sales during the forecast period, with declines projected for furniture polish throughout the next five years and for shoe polish early on.
Volume sales in metal polish are expected to pick up over the coming years, with the segment expected to see slightly stronger growth, albeit modest rather than robust. A key driver of growth is the resurgence in the use of vehicles - mainly cars and motorcycles - which has led to higher demand for metal polishes designed to maintain and shine uncoated metals like stainless steel and chrome.
During the forecast period, global giants in the polishes category will likely maintain their dominance in Indonesia, facing minimal competition from local brands. SC Johnson & Son is projected to continue leading the furniture and shoe polish segments with its well-established brands like Pledge and Kiwi, which have long been trusted by consumers.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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