Over the forecast period, polishes is expected to face a continued retail volume decline as Belgian consumers increasingly turn to modern furniture and footwear that require less maintenance. The shift in home décor, with an emphasis on materials that do not require polishing, will further shrink the consumer base for these products.
As more consumers opt for casual, low-maintenance interiors and footwear, the practice of polishing will be viewed as an outdated habit, particularly among younger Belgians. With less demand for products made from leather, wood, or metal that require regular polishing, manufacturers will face increasing challenges in reviving the category.
While traditional shoe polishes are expected to continue their downward trend, the trainer care segment represents a rare opportunity for growth within the broader polishes category. The increasing popularity of casual and sports footwear, especially among younger consumers, is driving demand for specialised trainer cleaning and whitening products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Polishes industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!