Polishes has limited potential for growth over the forecast period as most types are set to face ongoing obsolescence, and retailers are expected to allocate less shelf space, thereby narrowing the range of offerings and brand diversity. Shoe polish, however, will demonstrate better resilience, although retail penetration opportunities will remain limited.
Over the forecast period, new product development is likely to have a significant impact on the development of polishes in Germany. Players will likely aim to develop polishes with improved performance, ease of use or specialised applications to attract new customers.
Many local consumers now favour products that demand less maintenance, aligning with their increasingly busy lives and a growing focus on personal health. This shift in consumer behaviour is followed by a reluctance to support products with adverse effects on the environment or one's wellbeing.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsThis report originates from Passport, our Polishes research and analysis database.
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