The forecast period is expected to see a rise in the availability of multifunctional and high-end surface care. These products come with specific features such as polishing or sealing effects, reducing the overall demand for traditional polishes.
Many local consumers now favour products that demand less maintenance, aligning with their increasingly busy lives and a growing focus on personal health. This shift in consumer behaviour is followed by a reluctance to support products with adverse effects on the environment or one's wellbeing.
Germany is expected to see a shift away from traditional leather over the forecast period towards alternative materials in response to changing consumer preferences. This change is partly driven by concerns about animal welfare and an increased focus on foot health due to warmer winters and longer summers.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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